What Does PPC Stand For? And How Can It Make You Money?
88% of Americans research products online before they commit to buying in-store. This means whether you provide brick and mortar products or online services, chances are, your potential customers are doing online research before coming to you.
When they’re in this critical phase, you don’t want your competition to snag these customers. An excellent way to garner your prospects’ attention is through PPC ads.
What does PPC stand for? We’ll explain more in detail below, including all the benefits that come with it.
What Does PPC Stand For?
The term “PPC” stands for “pay per click.” As you can probably guess from the term, this is a type of advertising where you only pay for each click you receive on the ads.
Essentially, you’re paying for increased traffic to your website. This is opposite to search engine optimization (SEO), where you get organic traffic to your site by centering your content around keywords that are popular with your prospective customers.
How Does PPC Work?
First of all, you’ll have to do research to see which keywords are often typed in by your target audience. This step makes it very similar to SEO.
However, you’ll then have to have to pay a company (such as Google) for the right to run these keyword ads on their search engine result pages (SERPs). Not only that, but you’ll have to outbid your competition to get that top spot.
For example, you can bid on the term “roof repair.” If you’re the top bidder, then when users search for “roof repair” on Google, your ad will pop up on the very top.
Because your PPC ad has such a prime position, this increases the chance of a customer clicking on it. In this case, you’ll have to pay for this click.
How Much Does It Cost?
With PPC ads, there’s no set cost of how much each click costs. This is because not only does each search engine charge their own rates, these will differ even within a search engine company.
Why does this happen? Because they reward advertisers who create more relevant and user-friendly ads and landing pages.
This makes it extremely important to work with a marketing professional. They’ll have the knowledge and experience to craft PPC ad campaigns that are streamlined so not only do you rake in more customers, but you’ll also pay less for your ads.
What Are the Benefits of PPC?
Above, we’ve answered the question as to what PPC is. But how does PPC help your business? Below, we’ll discuss some of the major advantages of using PPC ads.
Very Quick Entry
When analyzing potential campaigns to launch, one of the factors you’re looking at is probably time (and effort). If you’re looking for low hanging fruit, then PPC ads are it.
The most work you’ll need to do is set up conversion tracking and any landing pages you wish to direct visitors to. The rest of the work is really up to the advertising platform you choose to purchase ads from.
Content marketing campaigns can take a while to see results. Sometimes, you need a quick win to prove to your higher-ups that the campaigns your pursuing are worth the marketing spend. This can be hard to prove if there aren’t immediate results.
The greatest thing about PPC ads is you’ll see results pretty much immediately. Within a week or so, you’ll be able to tell how effective a PPC ad is, based on the influx of traffic on your website.
It’s Measurable and Trackable
With organic traffic, it’s hard to tell which part of the campaign is effective and which isn’t. This is because it all melts together and is linked to one another, which makes it difficult to tell heads from tails.
But with PPC ads, it’s very clear cut. All you need to do is use Google Analytics and it’ll tell you everything you need to know. For example, the dashboard will show you how many impressions your ad got, as well as clicks and conversions.
When you can see all the results as hard statistics, it’s easy to see how effective your ad is. This enables you to quickly tweak your campaign to improve results even further.
It Can Be Very Targeted
PPC ads don’t have to be solely for catching prospects’ attention. You can also use it for remarketing, as well as targeting specific audience groups.
Because it’s so versatile, and you have the option to hit pause on your campaign at any time, PPC can be continually tweaked so your reach is as targeted as can be.
You Have Total Control Over the Budget
While you can estimate how much you need for a campaign, unforeseen things may happen that cause you to go outside of your budget.
That won’t ever happen with PPC ads. You tell the platform how much you’re willing to spend, and they’ll stop your campaign when you reach that amount.
If you’re working with a very tight budget, then PPC is a very wise choice to go with for marketing.
It Complements Other Types of Marketing
Your goal is to get as big an outreach as possible, with it being highly targeted. You can achieve this by using different methods in your marketing mix.
Fortunately, PPC ads work extremely well with other strategies, such as SEO. This means you can put together paid and organic marketing and they’ll mesh well together.
Run PPC Ads With the Help of a Professional
So what does PPC stand for? “Pay per click.”
Now that you know the answer to this question and all the benefits this type of ad comes with, you should consider working with a professional. Not only do they know all the right ways to put a top-notch PPC campaign together, but they’ll also monitor and tweak it so you get the best results possible.
Are you interested in running PPC ads for your company? Then get in touch with us now.