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Inbound Marketing

A better way to market and sell.

 Marketing and sales go hand in hand and in an ideal world they should complement each other. We do this by performing an extensive gap analysis of your current marketing status. From there we strive to fill in the gaps by using industry specific best practices on how your company can attract new customers using your website and social platforms.

Our team of inbound specialists practice inbound marketing on a daily basis and we will bring our learnings and experience to your company.

The inbound methodology utilizes a four-part framework: Attract, convert, close and delight.

Attract

The attract phase of inbound is all about providing relevant and remarkable content on your website and social media platforms to attract prospects to your business. It is done by creating relevant blog articles, videos and social content that impresses your buyer personas.

Convert

The convert phase of inbound is about converting your website visitors to leads by utilizing different marketing offers, landing pages and smart calls to action. At the end of the day website visitors are not valuable if they never become leads for your business.

 

Close

The close phase of inbound is about converting your leads to paying customers. We do this by nurturing your leads and segmenting based on actions they have taken on your website. Our nurturing process is done using email, lead scoring, and automation which makes the handoff of leads from your marketing team to your sales team seemingness.

Delight

The delight phase of inbound is about turing your customers to promoters of your business. This is an important phase because your customers are going to promote your business to their colleagues, family and friends. We do this by email, relevant blog posts or by helping our clients implement relevant offers for customers to share to their loved ones.T

Inbound marketing services outline:

  • Buyer persona development
  • Competitive gap analysis
  • SEO keyword research
  • SEO Link building
  • Content creation (blogs, videos, social)
  • Social publishing
  • Conversion path creation
  • Marketing offers - creation and implementation
  • Landing pages
  • Calls to action
  • Nurture campaigns
  • Marketing automation
  • Hubspot
  • Ad development (social media and display banners)
  • Ad management (Facebook, Instagram, LinkedIn, google)
  • Website optimization (CRO)

Ready to work together?

Get a free consultation and assessment with a marketing strategist: