How to Post an Ad on Facebook in 8 Easy Steps
Running Facebook sponsored ads is a huge part of many companies’ marketing strategies these days. They’re developing all the time too: Facebook recently announced that they are experimenting with augmented reality advertising. Before we get too far ahead of ourselves, let’s figure out the basics: how to post an ad.
Knowing how to create a Facebook ad account and how to post ads is crucial. Facebook ads can offer solid conversion rates and help draw attention to your business.
We understand that setting up all of these different ad accounts can be tricky. We’ve got your back: we’re experts in running Facebook ads and are here to help you.
Ready to find out how to post an ad to Facebook and start increasing your revenue? Then read on!
1. Understand What You Want to Achieve
Before you start running your campaign, you should have some clear goals in mind. A campaign needs to have an aim, otherwise, you’re simply spending money for the sake of it. Here are some examples of goals that you can achieve with Facebook sponsored ads:
- Promote your company
- Sell an existing product and track conversion rates
- Invite people to an event
- Promote a competition and gather customer emails
- Improve engagement
Define your goals before you begin. Make them SMART goals. This means that they are Specific, Measurable, Attainable, Relevant, and Time-Bound.
2. Open Up Facebook Ads Manager
Facebook ads manager is your nerve center. This is where you discover how to post an ad, where you post them, and how you monitor results.
You can get to the Facebook Ads Manager by going to this address or from your drop-down menu. If you do not have one already, you will need to create a Facebook ad account.
When you’re starting your campaign, Facebook will present you with a list of objectives. You should have already decided what you want to do, so pick the ones that apply.
3. Decide on Your Audience
Facebook allows for a great deal of market segmentation. You can be as broad or as narrow as you’d like here.
You can separate targeted customers by:
- Age range
You can be as granular as you like. If you want to only market to youths in a particular city who happen to speak English, Spanish, and German, you can do that.
4. Choose a Budget
Now that you have your goal and audience in mind, it is time to decide on a budget. Facebook lets you set a daily budget or a lifetime budget.
A daily budget is the average amount that you will spend per day while running the campaign. A lifetime budget is the total amount that you are willing to spend on the campaign.
When you’re setting the budget, Facebook will give you a summary of costs at the bottom of the screen.
5. Decide On Your Facebook Sponsored Ads and Their Format
Now, finally, we’ve got to the creative part of learning how to post an ad on Facebook! You can now decide on what you want your ad to look like.
Do you want to use one of your old posts as the ad? Do you want to use a video, a photo, or a number of photos? You can even create what Facebook call a canvas, which is a story that combines video and photos to tell a story.
There are a few guidelines that you need to follow. If you’re using videos, it must be a .mov or .mp4 file, with a maximum length of 60 minutes. If pictures, they should be close to the recommended size of 1200×678 pixels.
6. Where Do You Want Your Ad?
There are a couple of different ad placements available on Facebook. We’re used to ads appearing in our news feed, but they can also appear in the right-hand column. Due to Facebook owning Instagram, you can also place the ad on Instagram, if you’d prefer.
Different campaigns tend to prefer different placements. Facebook will advise you on specific placement, depending on your campaign goal.
7. Order Your Ad
Once you’ve decided on all of these factors, its time to order your Facebook sponsored ads. Once it’s ordered, the ad goes into the ad auction.
At the ad auction, your ad is pitted against other ads to decide which should be shown. The winner of the auction is decided based on three criteria:
- Their bid: the amount that the advertiser is willing to spend to get their Facebook sponsored ads shown.
- Estimated auction rates: this is a value determined by how likely the viewer is to engage with your ads.
- The ad quality.
8. Manage Your Ads
Now that you know how to post ads on Facebook, you should know how to track their performance. Once your ad is active, you can use Ads Manager to track it. Ads manager is also available as an app for Android and iOS.
In Ads Manager, you can review just about anything that you might want to know. You can see your ad’s reach, the demographics of its viewers, and see how much your ad is costing you.
It can also track engagement, app installs, video views, average length of video watched, clicks, event responses, and more.
If you want to track results even more clearly, take your metrics and combine them with those from Ad Manager. For example, if selling a product, you can track sales and compare them with the Ad Manager data. This gives you an excellent impression of how good your ads are.
Now You Know How to Post an Ad — Get Started!
Advertising on Facebook and Instagram could be a huge boon for your business. While some businesses prosper more on Facebook than others, knowing how to post an ad is crucial for business success.
We know that it can seem like a lot of work, which is why we also offer ad management services! Whether you want to run an ad on Facebook and Instagram or Google and Bing, we’ve got your back!
Got any questions? Get in touch with us!