Be A Social Media Superstar: How To Create A Customer Profile For Facebook Ads
Facebook isn’t just a platform where you can communicate with your customers. The site also offers tools to businesses to create effective customer profiles. Even better, making a customer profile is simple and easy to do.
With Facebook’s Audience Insights, you can access a variety of helpful information that’s publicly available on Facebook. By combining this data with what you already know about your client base and you’ve got the ability to make a powerful customer profile.
But how exactly do you create a customer profile? And why would you want to make one in the first place? Continue reading and we’ll walk you through everything you need to know.
Why Make a Customer Profile?
So why make customer profiles at all? By making a detailed profile of your ideal customer, you will be able to improve your client acquisition and client retention. Customer profiles let you better tailor your services and products to the needs of your primary customers.
These profiles are also going to help you make social media content and posts that will appeal to your client base and increase your click-through rate.
Since you’re making engaging marketing campaigns, Facebook Ads, and landing pages (content that’s speaking directly to your most important clients), you will likely attract more clients that share similar interests.
Step 1: Import Your Current Client List
If you already have a database or list with your clients’ phone numbers and/or email addresses, you can get additional data about these customers with Facebook’s Audience Insight tools.
Begin the process by exporting this list into a CSV or text file. Then, go to the Facebook Ads Manager page and go to the Tools section. Choose Audiences.
You’ll then see a dropdown menu that says Create Audience. When you’re in that menu, you want to select Custom Audience. Then, follow the prompts it gives you so that you can properly upload your customer list and make your Custom Audience.
You’ll then see a Ready notification after Facebook Audience Insights processes the list that you uploaded. Now you have the ability to analyze your own Custom Audience.
Step 2: Analyze the Custom Audience
To start analyzing your Custom Audience, go to the Audience Insights feature. You can find this in your Facebook Ads Manager in the Tools section. The feature will then prompt you to pick an audience to analyze.
You can choose one or more of the Custom Audiences that you have already made. After you choose, Facebook will you demographics information in Audience Insights.
If you go to the People on Facebook section, you can adjust the data filter for Audience Insights based on the country that your customer lives in. Once you’ve selected a location, you can now start delving deeper into the client information that’s available using the menus in your insights dashboard.
Some of the information you can now access includes:
- Interests, demographics, and lifestyle preferences
- Facebook Pages that could be relevant to your target demographic
- Frequency of specific activities
- Estimated household income and size of the household
- Estimated retail and online retail spending habits
- Purchase behavior
- Spending methods
- Relationship status
- Job title and education level
- Top languages, countries, and cities
- Frequency of device usage
- The market value of their house
- Status of homeownership
- If they’re looking to buy a new car
Based on the size of your Custom Audiences and the location that you chose, some data might not be available. You also want to double-check on the audience percent that was used to gather the information when reviewing certain insights. You can see these percentages at the bottom of specific charts, like with Home Ownership and Household Income.
Step 3: Make Your Customer Profile
Now that you’ve gone over the Audience Insights, it’s time for you to make your customer profiles. You can make one or several profiles, depending on how complex the business that you run is. You want to create a customer profile that’s specific, like how a real person is.
For example, your customer profile might be something like this:
“Jack is a 45-year-old married man. He is university-educated, works in finance, and has disposable income. He drives an SUV and tends to make purchases online instead of in stores.
He mainly buys pet-, clothing-, and cooking-related products. He listens to rock music and loves to watch FOX. His favorite charities are Habitat for Humanity and the Red Cross.
In his free time, Jack likes exercising and watching TV.”
After you’ve finished writing your customer profile, try to find an image that you think best represents the essence of that customer. Repeat this process until you feel that your customer profiles accurately reflect your target client base.
Now that you have an informed and detailed customer profile by using Audience Insights, you can start marketing to these customers. You should soon see noticeable improvements in your client acquisition and customer retention.
The Importance of Creating a Customer Profile
Facebook offers marketers a wealth of customer information and data that would’ve been nearly impossible to obtain just a few years ago. But this data doesn’t offer much help if you don’t know how to use it properly.
By making a target customer profile, you can better understand both your customers and your business. Hopefully, after reading the above article, you now have the tools to go out and start making profiles for your business.
Are you looking to improve your company’s digital marketing strategy? Contact us today and see how we can help you!