8 Online Lead Generation Strategies That Will Skyrocket Your Sales
Even if your services aren’t internet-based, online marketing is still crucial to your company’s success.
There’s a global digital population of 4.48 billion people, and if you don’t reach out to them, then you’re definitely missing out.
But in the sea of online noise, how can you break through and reach your intended audiences? By using effective lead generation methods.
To help you out, here are 8 online lead generation strategies that’ll help skyrocket your sales.
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is where you get organic traffic, meaning the cost is either very low or even free.
You do so by finding out what the trending keywords are for your industry. Then, the content you write on things such as your website and blog will be centered around those keywords.
As a result, it’ll push your website towards the top of search engine page results (SERPs) when people search that term. Considering people don’t usually look past the initial few results on the first page, this is incredibly important in getting exposure to potential customers.
2. Social Media
You may think of social media as just a way kids keep in touch with one another, but it’s so much more than that. Today, it’s evolved into a very strong (and maybe even essential) business tool.
Social media gives customers a way to relate to a brand and connect with instantly. If you don’t have business social media accounts, then you should get some pronto.
Not only does this allow you to show off your products and services, but it also lets customers see what your company’s like and get answers quickly. It’s also a good platform to share other content, such as blog posts.
3. Cold Calling
This is a lead generation strategy you shouldn’t do. In the past, cold calling people worked because other technology (like the internet) wasn’t as developed. The main way to reach your intended audience was through calls.
But today, as we’ve stated above, almost everyone’s on the internet. Consumers have taken the customer journey into their own hands and cold calling is seen as irrelevant and annoying. In fact, call-back rates from cold calling are below 1%.
This means it’s not worth the effort for your sales department to employ such a strategy. Not only is the ROI incredibly low, but you risk alienating your customers as well.
4. Build a Good Email List
An email list is the modern-day equivalent of a Rolodex. This data is extremely valuable, as these people are all potential customers you can push through the sales funnel.
Ways to collect more data for your email list include pop-up subscription opt-ins on your website, including your email signup on social media posts, and running contents so consumers are motivated to provide you with their details.
5. Create a Newsletter
You can build a good email list, but it won’t mean anything when you don’t do anything with it.
Chances are, many of the people on your email list aren’t ready to make a decision to purchase yet. And that’s ok.
When they’re actually ready, you want to be there for them. To do so, you can create and send a periodic newsletter.
Not only does this offer them useful information, but it also keeps you top-of-mind so you’re the first brand they recall whenever they think of your industry.
6. Pay Per Click (PPC)
Pay per click (PPC) is a type of advertising you can utilize. You “buy” certain keywords from a third-party who runs ads for you.
As the name suggests, you only pay for the ads when a user actually clicks on them. This allows you to get higher quality leads since the only people who are actually interested in your products/services will actively click on these PPC ads.
7. Recycle All Your Content
It takes a lot of time and effort to come up with content, so squeeze all you can out of it.
For instance, if you have a great whitepaper, you can create short-form blog articles summarizing the main points of it and then link to the entire whitepaper at the end. Or you can create a 1-minute YouTube video that also links to it.
If the whitepaper includes some great statistics, you can also turn it into an infographic. C-level executives don’t have time to read lengthy whitepapers, so they’ll love getting an informative sheet that packs a punch with the stats they really care about.
Webinars are a great way to get more targeted leads. This is because only people who are genuinely interested in your products/services will sign up. Also, you can position yourself as an industry leader by showing webinar attendees you know your stuff.
Make sure you’re actually offering something of value and that your webinars aren’t sales pitches. This can quickly turn off your audience and alienate them.
Also, never charge for your webinars. The most important currency is data, and the attendees will be providing that when they register.
Over time, when prospects see you are knowledgeable and trustworthy through your series of webinars, they’ll feel more at ease with choosing you over competitors.
Use These Online Lead Generation Strategies for Success
Using these online lead generation strategies is just the start of growing your business. To really see results, you need the help of professionals who have years of experience helping companies like yours thrive.
We at Quickr can assess your business and provide you with customized solutions. We are a full-service marketing agency that can make every penny of your budget count.
Get in touch with us today to discuss your business visions and goals with our helpful experts.